AYMEE V. ZUBIZARRETA, M.B.A., CEOEDUARDO PLANA, PRESIDENTMARIA O'HOLLEARN, M.B.A., VICE PRESIDENT
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As such, Aymee has been nationally recognized by numerous trade organizations and media entities as a subject matter expert in the field of US Hispanic PR and Social Media as well as an authority on Public, Traffic & Auto Safety as well as all matters of Insurance. Most recently, zubizarretA's social media expertise was instrumental in helping State Farm Bank win the coveted 2012 PRSA Silver Anvil (Financial literacy campaign for US Hispanics known as "Cuentas Claras" and "#MiDinero"). Areas of Specialization: |
For more than 15 years, Aymee V. Zubizarreta (formerly Ruiz) has passionately honed her communications skills to helping major household brand names (American Automobile Association, Health Net of CA, Florida Department of Transportation, & State Farm Insurance & State Farm Bank) foray into the ever diverse, US Hispanic market.AYMEE V. ZUBIZARRETA, M.B.A., CEOEDUARDO PLANA, PRESIDENTMARIA O'HOLLEARN, M.B.A., VICE PRESIDENT
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Plana joins the firm ZubizarretA group as an agency partner and a senior level member of the group's Executive team. He will be primarily responsible for overseeing the firm’s international growth and expansion efforts. |
As one of the true visionaries in the field of PR and Advertising in Spain, Portugal and in Latin America, Plana, who's vast years of experience spans for nearly four decades includes the founding and owning of Leit Motiv (Madrid), Leit Motiv (Portugal) and then serving as the President of Leit Motiv/RSCG, EURO RSCG (Spain) and EURO RSCG Latin America.AYMEE V. ZUBIZARRETA, M.B.A., CEOEDUARDO PLANA, PRESIDENTMARIA O'HOLLEARN, M.B.A., VICE PRESIDENT
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Maria’s work experience includes researching, creating and executing on a strategic campaigns and business development plans for a diverse range of clients. Maria has served as a marketing analyst, relationship marketer, business development analyst, manager, writer, editor and project manager. Her goal is to increase clients’ sales and brand awareness through innovative marketing and business campaigns. Maria received her undergraduate degree from the University of Iceland in languages (Icelandic and Italian) and she is a native-speaker of English and Spanish. She received her Master of Arts from Dartmouth College in Multicultural Studies and Globalization and earned her M.B.A at Washington University in St. Louis with a focus on Marketing and Business Development. Her work experience includes mega brands: Microsoft Corporation, Emerson Electric, Dartmouth College, and St. Louis Science Center. She is a trained public speaker, a Franklin Covey graduate, ethics trainer and a graduate of Microsoft’s elite leadership and marketing academy MACH. |
Maria O’Hollearn is a seasoned marketing and business professional, specializing in both traditional and online marketing, with more than 10 years of experience in all areas of: communications, branding, public relations, event production and business development. Maria has extensive industry experience in technology, healthcare, education, B2B and consumer products.Facebook, YouTube, Twitter, Google+, Pinterest and LinkedIn are considered the cornerstones for most of today's social media marketing business strategies. Yet, many small to mid-sized businesses have yet to take the leap into social media cyberspace. Here's how we can be of help. At the plana zubizarretA group, we understand every aspect of what it takes to build and/or strenghten a brand name among a new, niche audience. Whether you run a small business start-up, a non-profit or a well-established corporation, having a social media footprint on the web has become a necessity. Prior to developing an integrated communications strategy, either for the general market, the online mom, or the US Hispanic consumer, the plana zubizarretA group works very closely with its client in identifying the |
“why” before determining the “how”. Also, given that there are currently 13.5 million Latinos on Facebook and 8.1 million on Twitter, there is no time like the present for brands to be developing a social media strategy that is in-culture and in-language. Therefore, it is extremely important to take into consideration what is your intended audience’s “culture”, “language” and their online behavioral patterns before developing your digital efforts. Last but not least, before we finalize your businesses integrated communications strategy, we also will make sure that it ties back to your brand’s key performance indicators and that it fits in with your overarching marketing & PR plans. |
SOCIAL MEDIA MARKETING & CAMPAIGN
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hispanic public relations and media services
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Never underestimate the value of traditional PR & New Media for a business, product, or expert.
The plana zubizarretA group offers integrated PR, Media, Marketing & Social Media services for businesses that desire to ignite, engage, connect, and maintain strong brand awareness with today’s savvy Latino consumers.
We have successfully promoted a businesses product or service to both the General Market & US Hispanic consumer in the following arenas: insurance, fashion, banking, private wealth management, physician offices, academic institutions, and not-for-profit organizations to name a few.
The plana zubizarretA group realizes that every business has unique needs and goals.
Therefore, after carefully listening to our customer’s needs, we can customize a PR, Marketing & Social Media strategy that will help promote your business without breaking your budget.
Whether you desire an in-depth publicity campaign or specific media services, our range of service offerings are as follows:
MEDIA RELATIONS
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BLOGGER RELATIONS & OUTREACHLooking to engage online with many of today’s top Latina influencers?If so, blogger outreach can be a very effective method of increasing visibility for your products and services. By “reaching out” to influential bloggers willing to review or recommend your products you can reach audiences they have already built. |
PRINT
Some of our business clients feel that print media (magazines, dailies, weeklies) is the best medium for them to get the most exposure, locally. |
ONLINE-ONLY
This type of communications-specific strategy not only works well in maintaining long-lasting & meaningful relationships with digital media across the country on a daily basis, but it is also on the cutting edge of e-zine's, blogs, blog hosted radio shows, podcasts and other rising stars of the Internet. |
DEVELOPMENT OF DIGITAL & TRADITIONAL PRESS MATERIALSThe plana zubizarretA group creates digital and traditional press materials that are specific to your media needs. Press kits may include: Additional services we can provide are: |
PR MAINTENANCE PLANPublicity can ignite visibility, but how is it sustained? As part of our PR maintenance campaign, we’ll include you on our “Experts List” which is shared with our media friends daily. We’ll continue to scout media queries on your behalf, look for expert source opportunities and continue to pitch you to media when we come across those opportunities. This campaign is only offered as a follow-up to a full-scale or tour campaign. |
PR CONSULTINGConsulting services include: Over the years, we have consulted many experts, small to mid-sized businesses and entrepreneurs on PR plans, events, strategy and publicity execution, among other topics. |
SOCIAL MEDIA COACHINGIn today’s media market, one of the most crucial components of your platform is social media. As more traditional media outlets close and more consumers turn online for both news and products, getting quality exposure is less about print-only exposure or broadcast-only interviews; it’s about being readily searchable online. The plana zubizarretA group can give you the tools for a sustainable social media platform. Our social media for business coaching includes individual or group training, in English or Spanish, on today's most popular social media platforms like: Google+, Facebook, LinkedIn, Twitter, YouTube & Pinterest. |
SOCIAL MEDIA MARKETING
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EMAIL US | T 305.600.4181 | F 305.600.4182