For more than 15 years, Aymee V. Zubizarreta (formerly Ruiz) has passionately honed her communications skills to helping major household brand names (American Automobile Association, Health Net of CA, Florida Department of Transportation, & State Farm Insurance & State Farm Bank) foray into the ever diverse, US Hispanic market.

As such, Aymee has been nationally recognized by numerous trade organizations and media entities as a subject matter expert in the field of US Hispanic PR and Social Media as well as an authority on Public, Traffic & Auto Safety as well as all matters of Insurance.

Most recently, zubizarretA's social media expertise was instrumental in helping State Farm Bank win the coveted 2012 PRSA Silver Anvil (Financial literacy campaign for US Hispanics known as "Cuentas Claras" and "#MiDinero").

Areas of Specialization:
Insurance, Banking & Financial Services, Automotive, Traffic & Public Safety and Transportation.

As one of the true visionaries in the field of PR and Advertising in Spain, Portugal and in Latin America, Plana, who's vast years of experience spans for nearly four decades includes the founding and owning of Leit Motiv (Madrid), Leit Motiv (Portugal) and then serving as the President of Leit Motiv/RSCG, EURO RSCG (Spain) and EURO RSCG Latin America.

Plana joins the firm ZubizarretA group as an agency partner and a senior level member of the group's Executive team. He will be primarily responsible for overseeing the firm’s international growth and expansion efforts.

Luis de la Mata has more than 40 years experience in sales, marketing and business development, distribution and public relations within the consumer products CPG industry, both in the US and in Latin America.

Prior to joining the plana zubizarretA group, De La Mata served as Executive VP and COO of Cacique USA, a leading national speciality cheese and dairy products manufacturer and the Division President for Unified Grocers Association, the largest retail-owned co-op wholesale/distributor on the West Coast that services more than 2,300 independent supermarket members.

Earlier in his career, De La Mata also served as the VP of Sales for Iberia Foods Corporation, a division of Unilever/Best Foods, Inc. In this position, he was responsible for managing the sales and distribution of several leading national brands to ethnic markets in the United States and overseas.

Luis De La Mata joins the plana zubizarretA group as a member of its global Executive Leadership team.

Sacha Suarez has more than 15 years experience in advertising, marketing and business development for brands, especially in the U.S. Hispanic Market.

She started her career in Advertising with the Auto and Real Estate industry. After a few years, she moved to a Direct Marketing Firm and managed DM programs in the contact centers, fulfillment, database management, lettershop/direct mail, and e-commerce. This included programs for clients such as Royal Caribbean, Norwegian Cruise Lines, Celebrity Cruises and Ministry of Tourism for The Islands of the Bahamas.

From 2004-2009, she worked at the Miami Herald Media Company as a Marketing Manager for El Nuevo Herald and then promoted to the online division and helped launch Miami.com. She then went to Univision Communications Inc. as the Business Development manager for Univision.com. She vetted digital partners for the online division and managed contract negotiation for content licensing, sales softwares, and technology services. Partners included YouTube, AP, AFP, Vevo, Getty Images, NFL, NBA, Consumer Reports.

She joins the zubizarreta social media and marketing team.

Charles Jones is a seasoned public relations executive with more than 20 years of communications experience. He currently represents a diverse group of clients in Corporate & Crisis Communications; Legal Marketing; Investor Relations Multicultural Marketing; Entertainment Publicity; and Public Speaking & Media Training. He has served as President of CJones PR since 2009.

Before forming the firm, Jones was a member of the management team for one of Florida largest PR firms, where his professional accomplishments included publicizing the national expansion of Florida’s largest corporate law firm; managing media relations for the Chinese drywall litigation; and creating events to heighten awareness for one of the nation’s largest retail banks.

Jones recently handled crisis communications for the Rothstein, Rosenfeldt & Adler law firm after the managing partner admitted to operating a $1.2 billion Ponzi scheme inside the firm; for actor Gary Coleman’s adoptive parents and former agent following the star’s untimely death; and for the Bahamas funeral and probate court legal proceedings for celebrity Anna Nicole Smith to determine where she would be buried and who would care for her baby.

Among his numerous honors, Jones received the Black Alumnus of the Year Award from the University of South Carolina; was named a “Trendsetter in Public Relations & Marketing” by Florida Trend magazine; an “Up & Comer in Public Relations” by the South Florida Business Journal; and a “Gold Medal Award” winner by Miami Today.

Jones is on the board of directors for South Florida After-School All-Stars; National Voices for Equality, Education, & Enlightenment; and Lawyers to the Rescue.

A former broadcast journalist, Jones was an award-winning news reporter for WFTV-TV in Orlando, FL; WNCT-TV Greenville, NC; and WOLO-TV in Columbia, SC. He earned a bachelor of arts degree in Journalism & Mass Communications from the University of South Carolina in 1991.